Employment Type: Full-Time
Area of Deployment: Bonifacio Global City, Taguig City
Duties and Responsibilities
- Plan, execute, and optimize digital and traditional advertising campaigns
- Manage advertising activities across platforms such as Google, Meta, TikTok, and other digital channels
- Monitor ad performance, conversions, and campaign effectiveness using analytics tools
- Support targeting strategies, remarketing campaigns, and audience engagement initiatives
- Coordinate with marketing and creative teams regarding campaign requirements and content assets
- Analyze campaign data and prepare performance reports and recommendations
- Support initiatives focused on increasing brand awareness, user acquisition, and conversions
Other Responsibilities
- Monitor advertising trends, platform updates, and digital marketing best practices
- Assist in improving campaign strategies and advertising performance
- Support promotional activities and marketing initiatives across platforms
- Perform other related duties assigned by management
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Experience in digital advertising or performance marketing
- Familiarity with ad platforms like Google Ads, Meta Ads Manager, and TikTok Ads
- Knowledge of analytics tools such as Google Analytics
- Understanding of funnels, conversion tracking, and remarketing strategies
